Fans of the ferocious muscle monster that is the Dodge Challenger SRT Hellcat are sure to get excited for what Dodge has in store next. According to a press release issued yesterday by the storied automaker, Dodge is set to raise the bar once again with the introduction of the Dodge Challenger SRT Demon. The next chapter in the Dodge brand's performance legacy begins at the 2017 New York International Auto Show in April.
To accompany the announcement, Dodge launched the brand's first-ever pre-debut video teaser campaign. The first video is available now, with more to be released in the weeks to come, revealing more clues of what's to come from Dodge and SRT.
“Most cars attempt to be everything to everybody. Then there are the rare few that revel in a single objective, rendering them totally irresistible to a subculture," said Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT, Chrysler and FIAT – FCA North America. "The Dodge Challenger SRT Demon is conceived, designed and engineered for a subculture of enthusiasts who know that a tenth is a car and a half second is your reputation."
