The Ram 1500 and 2500 are among the most popular models of the top-selling truck segment in the Latino market, and the new 2017 Ram 1500 builds upon its already legendary status and following with several exciting new standard features. The Ram 1500 remains America's most fuel efficient full-size pickup with the exclusive 3.0-liter EcoDiesel V6, offers the industry's leading infotainment system, the Uconnect 8.4, and so much more. A new Spanish-language campaign celebrating "hardworking people who are their own bosses and get the job done every day" was recently launched by the Ram truck brand. The "boss" campaign shows some of the many great features and class-exclusive innovations of the Ram 1500 limited, and makes a connection between the values of hard work and determination shared by both the Ram Truck brand and Latin cultures. It will air in the US and Mexico on Telemundo and UniMas network telecasts of team soccer qualifying matches. With several trim levels to choose from and dozens of available features, you can make your Ram 1500 your own. Come by Ralph Sellers Chrysler Jeep Dodge Ram of Twin Falls to explore our extensive inventory and to test drive a new Ram 1500 or 2500.
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