The story of the Dodge brand is more than the story of a car company using state-of-the-art technology to gain the upper hand in a fledgling industry. It's the story of defying convention, in spite of an industry that could never accept them, but had to contend with them. And most importantly, it’s the story of the titular brothers, John and Horace.
Their story is covered in its broadest form in the most recent centennial spot put out by the American performance marque. It talks about the brother's inherent strengths, and how they put their heads together to sell their ideas to the Detroit elite. It also talks about the reverence with which they viewed driving, a view that the brand continues to share.
Get the full story in the video below.
True ingenuity withstands the test of time, and our new Dodge lineup is a testament to that. To learn more about the fantastic cars we offer, check out our Gonzales, LA dealership's online inventory or stop by our location.