According to Automotive News, almost 90 percent of commercial fleet buyers are made up of Ford and GM customers, with most of the remainder of this percentage going to the RAM Truck brand. RAM simply isn't satisfied with these numbers, however. That's why the truck brand has been pushing quite diligently to offer a larger and more diverse portfolio of fleet buyer options to better compete with these two large brands.
Of course, it's important to point out that commercial fleet pickup truck buyers are quite unique from standard truck buyers seeking a RAM 1500 in Baton Rouge. They aren't as concerned about details like horsepower and the latest technology offerings. Instead, they're more concerned with practical vehicles that are reliable for the long-term, and when they purchase these vehicles, they purchase them in large numbers.
To get an edge on the competition, RAM could start to offer more bare-bones models. Whether RAM Commercial will begin to crush the competition is still up in the air, but Ralph Sellers Chrysler Dodge Jeep expects that the brand will prove its worth. While fleet buyers can be rather set in their ways, RAM certainly has the clout to prove that its vehicles are reliable for the long run.
RAM is ready to do battle and grow its market share in the commercial market. We have full faith that it will do so, but we're also happy to say that its standard-market vehicles are also quite impressive. Why not stop by our Ralph Sellers RAM dealership, situated near Baton Rouge, LA today for a test drive in your favorite new RAM model? We're positive you'll leave satisfied!
